Selling "Made in america" to your patients can be a breeze with the right approach.
Despite a two-decade decline in U.S.-based manufacturing, the market for American-made goods is coming back, and coming back strong! According to a number of sources, including Consumer Reports and the Federal Trade Commission, the vast majority of Americans (variously pegged at 65-80%) would happily “buy American” if presented with the option and an overwhelming number of them would pay as much as 20% more to do so.
The “Made in America” movement is well poised at this juncture in history for many reasons: The ongoing pandemic, the clogged supply chain, and changing views of China have all fueled it. What’s more, it appeals to consumers’ patriotic instincts. Here are some tips when presenting “Made in America” eyewear to your patients:
It’s great for the economy. American-made products bring jobs back to U.S. shores. It was estimated by Forbes that if every American spent just $64 on U.S.-made goods, it would create 200,000 new jobs. And if suppliers sourced just 5% more of their raw materials from other U.S. companies it would increase the job market by yet another 200,000. And that kind of job growth produces a very real “ripple” effect—more jobs mean more wages mean more purchasing power in which everyone benefits.
It’s good for the climate and human rights. A number of overseas factories operate with far fewer restrictions than their American counterparts. Their carbon footprints often reach dangerous levels, and more than a few hire child labor in order to keep costs down. You will pay more for U.S.-made products, but you’re assured of scrupulous business practices when you do.
American-made means quality. Many overseas factories produce good-quality products, but American-made products are generally held to a higher standard before they go to market. And of course, the manufacturer’s reputation is on the line with every product they ship.
American manufacturers can respond to market trends more quickly. With a shorter communication span between maker and buyer, the U.S.-based supplier can address changes in American consumer tastes more quickly than their overseas competitors. In the eyewear space, that means designs and colors can be altered more quickly to keep pace with market trends.
It’s a matter of pride. At a time in our history when the world views America more critically and questions our position of world leadership, it’s essential for all of us as U.S. citizens to invest in our nation and each other. Buying American contributes to that.
For these reasons and many more, Eyenavision has strongly committed to producing the best eyewear in its North Point Collection made on U.S. soil. It’s eyewear you can sell with genuine pride.